Chapter 2
Tailoring Your Marketing Message for Asia
IN THIS CHAPTER
Succeeding in Asia
Discovering Japan
Succeeding in China
Finding out about South Korea
Operating in Russia
The first stop on our world tour of online marketing in the international venue is the Asia region, which includes Japan, China, South Korea, and much of Russia. In Chapter 1 of this minibook, we briefly touch on the search engines popular in this region, along with a few tips and tricks for operating a website in those countries. In this chapter, we go into more depth on operating online in Asia. You discover tips on how to succeed in the targeted country, the demographics of the region, and any other hints we think would be useful to you along the way.
Succeeding in Asia
Starting a website or expanding your site into the Asian region can be a little daunting. Asian culture can be very different than Western culture, with nuances that can harm you and your company if you miss them, and that’s not even considering ...
Get Search Engine Optimization All-in-One For Dummies, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
