Search Engine Optimization

Search Engine Optimization

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Released September 2012
Publisher(s): Infinite Skills
ISBN: 9781771370325

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Video description

In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended.
You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.
By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website.

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Table of contents

  1. Introduction
    1. Who This Course Is For
    2. What To Expect From This Course
    3. About The Author
  2. Foundation
    1. How Search Engines Operate
    2. Setting Up Google Analytics
    3. The Buying Cycle
    4. Myths And Misconceptions About SEO
    5. Building An Email List
    6. Email Marketing Strategies
    7. Local Search Optimization
    8. Additional Resources
    9. Browser Plug-Ins
  3. Research
    1. Why You Need To Do Research
    2. Understanding Search Intention
    3. Using The Google Keyword Tool
    4. How To Do Competitive Research
    5. Finding Opportunities With Google Analytics
    6. Testing Keywords With Paid Search
    7. Searching With Advanced Search Operators
  4. Technical SEO
    1. Why You Need Technical SEO
    2. Avoiding Duplicate Content
    3. Building An XML Sitemap
    4. Setting Up Your Robots.txt
    5. Using Google Webmaster Tools - Part 1
    6. Using Google Webmaster Tools - Part 2
    7. When To Use The nofollow Tag
    8. How To Handle Redirects
    9. HTML And CSS For Search Friendly Design
    10. Setting Up Your RSS Feed
    11. Setting Up 404 Pages
    12. SEO For Dynamic Content
  5. On-Page Optimization
    1. Why You Need On-Page Optimization
    2. Creating Search Optimized Content
    3. Writing An Effective Page Title
    4. How To Use Headings And Subheadings
    5. Writing Enticing META Descriptions
    6. Using Image ALT Text
    7. How To Use Internal Links
    8. When And How To Link To External Sites
    9. Blogging For SEO
  6. Off-Page Optimization
    1. Why You Need Off-Page Optimization
    2. The Basics Of Link Building
    3. Quality Of Links Vs. Quantity Of Links
    4. Why Optimized Anchor Text Is Essential
    5. Finding And Acquiring Your Competitors Links
    6. Directory Submissions
    7. Using Guest Posting For Links
    8. How Social Media Affects Link Building
    9. How To Use Online PR For Links - Part 1
    10. How To Use Online PR For Links - Part 2
  7. Measurement And Optimization
    1. Why You Need To Track And Test
    2. Tracking SEO With Google Analytics - Part 1
    3. Tracking SEO With Google Analytics - Part 2
    4. Setting Up Goals And Revenue Tracking
    5. A/B Testing And Conversion Optimization
  8. Paid Search
    1. How Paid Search Can Help With SEO
    2. Setting Up Your Adwords Account
    3. Setting Your Bids And Budget
    4. Measuring ROI
  9. Conclusion
    1. Wrap-Up
    2. Taking Action

Product information

  • Title: Search Engine Optimization
  • Author(s):
  • Release date: September 2012
  • Publisher(s): Infinite Skills
  • ISBN: 9781771370325