Part 3. How To Build Better Web Pages—Nontext Files

Text-file optimization is crucial to overall search engine visibility because it provides contextual information for image- and multimedia-file optimization. In fact, the three principles of text-file search engine optimization (text component, link component, and popularity component) are applicable to nontext files but in slightly different ways.

This chapter provides details for implementing each principle into image, video, and audio files. When text and nontext optimization support each other, everyone benefits: Web site owners, searchers, site visitors, and the commercial Web search engines.

Understanding Nontext File Optimization

Currently, search engines have a difficult time extracting ...

Get Search Engine Visibility, Second Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.