Search Engine Visibility, Second Edition

Foreword

“If you build it, they will come” is the famous quote from the book and movie Field of Dreams. As all too many webmasters and designers have discovered, however, just building a Web site is no guarantee of receiving visitors.

There are many ways that people may come to a Web site, but one of the leading methods is through search engines. Survey after survey attests to the popularity of these tools among Web surfers. How you build your Web site can have a major impact on whether those users will find you through search engines.

Build it right, and you can easily tap into “natural” traffic and gain quality visitors for free, saving your money to spend on ads to target areas in which you don’t naturally do well. Build it wrong, and you’ll ...