This book is a guide to help Web designers, Web developers, programmers, usability professionals, ad agencies, online marketers, copywriters, and anyone who creates Web sites build a better site, one that can be found via the major commercial Web search engines.

The foundation of a successful search engine optimization campaign begins with a genuinely effective Web site, one that delivers content site visitors are searching for. This book is about building a strong foundation. Without a strong foundation, a search engine optimization campaign will ultimately fail, costing Web site owners wasted time and expenses.

Therefore, this book will not teach you a “secret recipe” for each search engine. It will not teach you a “magic formula” ...

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