Searching Alternatives

Case 1 A Case on Food Entrepreneurs Alliance

Neha Shah & Anitha Sunil

Associate Professors, L.J. Institute of Management Studies, School of Management Studies

[e-mail], [e-mail]

DOI: 10.4324/9781003351825-1

It was December 20, 2020, Mr Anil Mulchandani, 50, Founder and Co-promoter of Food Entrepreneurs Alliance, had invited other three co-promoters – Mr Dilip Thakkar, Mr Rohit Khanna, and Mr Darshan Raval. Food Entrepreneurs Alliance (FEA) – a collaborative platform had reached a crossroads, where deliberation was required regarding whether to diversify its roles. So far, the group has been operating as a social media platform for supporting and collaborating. Now, they must consider whether to participate in advocacy ...