Case 11 ECOrrect Pvt. Ltd.
Rajanibala Shah
Assistant Professor, L.J. Institute of Management Studies, School of Management Studies
On April 18, 2020, Miss Bindi Patel, 24, Founder and CEO of ECOrrect Pvt. Ltd., got a license from the Government of Gujarat, India, to start a company to manufacture biodegradable bags made from natural starch tapioca. To set up the manufacturing unit with a research laboratory, minimum amount of money required was Rs 5,000,000. So, she started with a small setup which consisted of manual machines with low capacity for the raw material mix-up and granules production and one automatic machine for final product development. She tested the product for its quality ...
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