book

Searching Alternatives

by M Dixit, Siddarth Singh Bist, Sweety Shah

October 2023

Beginner

186 pages

4h 38m

English

Routledge

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The Beginning of FEAThe Journey of FEACovid-19 Crisis and the Road AheadReferences
General Insurance IndustryPrakash PawarSaurabh Pawar Joins the BusinessOur CustomersOperationsRevenue and ProfitabilityCompetitionSaurabh PawarPrakash's ConcernsThe FutureReferences
Prafull and His EnterpriseFrom a Tea Stall to a Tea CaféAbout YuvrajThe Decision to MakeReferences
Background of CronosIndustryFailed Alliances and a New BeginningThe Expansion and EstimationsProjected Financial NeedsFinancial ConcernsThe OfferThe Strategic Alliance AgreementAppendix 1 General Trade (GT) and Modern Trade (MT)General TradeModern Trade
About OrganizationRO Industry & Product OverviewInitial Business Face-upBusiness ProcessesDiscussion and Introspection
Qualification and Corporate ProfileCorporate ExperienceBusiness PlanDiscussion on Career Choice
Company BackgroundThe Inception of the Business IdeaAnkur AgarwalHealthcare & Pharmaceutical IndustryTarget Market Segments and Buyer PersonasStore LocationProduct & PricePromotionsCompetitorsEvaluating Alternative StrategiesSEC A and BSEC A, B, C, D, and EThe Next Step
The CompanyKaran—In ChargeElectronic Goods IndustryIndiaGujaratJamnagarProduct Offerings, Pricing, and SourcingDemand Estimation and Targeted Market ShareTask Before KaranEndnotesReferences
Car Spa ServicesCarOwlers Pvt LtdProcess BlueprintResource PlanningCustomer ValueTraction PhasesDriver AppointmentPerspective of DriversSimulation Beta TestingThe Perspective of Service StationsOption 1Appointing Own Drivers and Dynamic DriversOption 2Outsourcing: Use Service Station DriversDilemma
Mr Rushi PatelCapital RequirementsDishes and Market ResearchTask Before RushiReferencesAppendix AhmedabadGujarati Regional CuisineWestern Cuisine in Ahmedabad
Background of InnovationEntrepreneurial JourneyProduction and Operations ManagementOption 1: Outsourcing (Buy)Option 2: Own Setup (Make)
RuturajProduct Range and QualityThoughts of the Old and New Generation of PatelCompetence and PerformanceGautam Sharma’s OfferThe Family Discussion and DynamicsReferences
O2h DiscoveryManagementInfrastructureCompetitionCultureTalent Retentiono2h Perspective
Tourism Sector in GujaratAkshar TravelsMr Suhag ModiImportance of Tour PackagesChanging Customer PreferencesCustomer Segments Based on Generations The MillennialsGeneration XBaby BoomersThe CompetitionThe ChallengeThe Future
Dipesh ShahThe Plot of the FilmThe Gujarati Film IndustryMaking of Chal Man Jeetva JaiyeThe Pre-release IssuesThe Opening and Initial ResponseReferences
About the FounderClock TravelBusiness Model of Clock TravelExhibit 16.1 displays the rate of income tax for various kinds of organisations in India for FY 2020–21.Introduction to EmployeesRevenue StatusExpense StatusDirect Expense PaymentsIndirect Expense PaymentSignificance of Name and ReputationReferences
Origin of Ozone BiotechOzone’s Past DiversificationDiscussion in the MeetingGovernment Greenhouse Projects as an Option for DiversificationFloriculture IndustryThe ChallengeReferences

Content preview from Searching Alternatives

Case 14 Akshar Travels

Kiran Khatri & Rutuja Joshi

Assistant Professors, L.J. Institute of Management Studies, School of Management Studies

cakirankhatri@ljku.edu.in, rutujabrahmbhatt@ljku.edu.in

DOI: 10.4324/9781003351825-14

On March 17th, 2013, Mr Suhag Modi, General Manager of Akshar Travels, had to decide which customer segments to cater to for different tour packages of Gujarat. The customers, as identified by Mr Modi, were broadly categorised under three generational segments¹ , namely Millennials² , Generation X³ , and Baby Boomers⁴ .

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Publisher Resources

ISBN: 9781003821878