Case 14 Akshar Travels
Kiran Khatri & Rutuja Joshi
Assistant Professors, L.J. Institute of Management Studies, School of Management Studies
On March 17th, 2013, Mr Suhag Modi, General Manager of Akshar Travels, had to decide which customer segments to cater to for different tour packages of Gujarat. The customers, as identified by Mr Modi, were broadly categorised under three generational segments1 , namely Millennials2 , Generation X3 , and Baby Boomers4 .
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