Case 15 Chal Man Jeetva Jaiye
Hardik Solanki
Assistant Professor, LJ Integrated MBA
“Welcome to the biggest competition of your life against yourself”.
Mr Dipesh Shah, writer, director and producer of the Gujarati film “Chal Man Jeetva Jaiye” released on December 29, 2017, in Gujarat and Maharashtra, was disappointed by the response to his film in Gujarat. In the first week, the film had performed below his expectations. He had invested Rs 30 million to make the film. The release of Salman Khan1 starter “Tiger Zinda Hai”2 , poor image of Gujarati films in general, the fewer number of available screens and the prime time, and protests against Sanjay Leela Bhanshali’s “Padmaavat ...
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