Case 17 Ozone Biotech
Harleen Mahajan & Nidhi Sompura
Assistant Professors, L.J. Institute of Management Studies, School of Management Studies
On March 31, 2021, Mr Manpreet Singh, 43, the founder and director of Ozone Biotech Pvt. Limited, New Delhi,1 had to decide whether he should invest in promoting floriculture or bid for government greenhouse projects to be a pan India enterprise. His main competitors, Alice Biotech and Sheel Biotech had already diversified into one of these businesses, unlike Ozone which was only dealing with MNCs’2 greenhouse projects. During the board room meeting being called by Mr Manpreet Singh, Mr Navdeep Singh, the project head ...
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