October 2023
Beginner
186 pages
4h 38m
English
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Case 3 MBA Chai Wala
Meetali Saxena & Jignesh Vidani
Assistant Professors, L.J. Institute of Management Studies, School of Management Studies meetalisaxena@ljku.edu.in, jigneshvidani@ljku.edu.in
On April 20, 2020, Prafull Billore, 24, the owner of MBA Chai Wala tea café, had to decide whether he would accept the proposal of Mr Yuvraj, an investor, to allow him to open an outlet of the cafe at C.G Road, a prominent commercial street in Ahmedabad, as a franchisee. Prafull had been contemplating opening his café in different areas of Ahmedabad but did not have a team to manage the geographical expansion. Nor was he ready to risk his money on business expansion. He saw an opportunity for expansion and immediate financial ...