Case 4 Cronos Industries Pvt Ltd: Strategic Alliance Essential to Grow?
Sweety Shah & Indra Meghrajani
Assistant Professors, L.J. Institute of Management Studies, School of Management Studies sweetyshah@ljku.edu.in, indrameghrajani@gmail.com
On April 10, 2021, Mr Siddharth Iyer, Chairman and Managing Director of Cronos Industries Pvt Ltd, had to decide whether he should accept the offer of Mr Subodh Sahay, who was from Delhi and had been trading in FMCG products for 20 years. Siddharth had prepared an expansion plan for 2021–22, where additional capital required was INR 17.8 million. The cash and liquidity position of the firm was not allowing him to expand its capacity, but he was also not sure about the alliance. ...
Get Searching Alternatives now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
