Case 7 Medkart: Contemplating the Business Strategy
Susmita Suggala, Richa Mandan and Parita Unadkat
Assistant Professors, LJ Integrated MBA
dr.susmita.ljimba@ljinstitutes.edu.in, profricha_ljimba@ljinstitutes.edu.in, profparita.ljimba@ljinstitutes.edu.in
On September 26, 2014, Mr Ankur Agarwal, 32, Founder of Medkart Pharmacy Pvt Ltd., Ahmedabad, had to decide his future business strategy. He had to decide whether he should stay invested in Medkart and give up his aspiration to run a social venture. Should he amend his current business strategy or continue with his dream of a social venture that caters to poor people. Ankur constantly desired to work for the upliftment of society. In May 2014, he started his social ...
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