Second Shift: The Inside Story of the Keep GM Movement

PREFACE

This book is the inside story of the “Lansing Works! Keep GM!” campaign and how a collaborative approach to solving complex problems turned a crisis into a gift that keeps on giving for Lansing, Michigan. It is also the codified description of the “Second Shift Model” solution for how communities around the world, companies residing in those communities, and business and policy leaders managing community relationships can move from crisis to collaboration in solving major problems. All insights, stories, and quotations are accurately depicted, as precisely as possible given historical accounts and writing flow, as the involved parties ...