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Secret Sauce

The Magic Recipe for Measuring Persuasive Impact

Our message-making needs reinvention

When it comes to messages, what worked in the past won’t work today. Two decades of destabilizing and accelerating change have profoundly changed the psychology of how, when and why customers respond to persuasive messages.

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For the first time in history the customer holds the trump cards

Digital-driven technologies have armed buyers with anytime, anywhere access to the choices and information they need to call the shots.

Once customers gain power, ...

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