O'Reilly logo

Secret Sauce by Harry Mills

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1.

image

Secret Sauce

The Magic Recipe for Measuring Persuasive Impact

Our message-making needs reinvention

When it comes to messages, what worked in the past won’t work today. Two decades of destabilizing and accelerating change have profoundly changed the psychology of how, when and why customers respond to persuasive messages.

image

For the first time in history the customer holds the trump cards

Digital-driven technologies have armed buyers with anytime, anywhere access to the choices and information they need to call the shots.

Once customers gain power, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required