Chapter 5. Sweat the Small Stuff

You’ve probably heard the expression, “Don’t sweat the small stuff,” but when it comes to photography, nothing could be further from the truth. Sweating the small stuff is what will make or break your career.


BILL GATESPhotographed in Atlanta for Business Week

Back in the early 90s, Business Week called with a cover shoot for Bill Gates. The editor wanted to show Gates as the “Master of the Technology Universe” posed in front of a starry night sky backdrop—a bit over the top, but what the hell, a cover is a cover.

The only problem was that in those days Gates was never photographed in anything but his trademark ...

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