Secrets of Next-Level Entrepreneurs

CHAPTER 5Six Components to Build a High‐Performance Culture

Terry Jackson

We all know that leadership dictates culture. The people at the top of any company or organization set the tone for their employees.

That seems simple enough, but it can be tricky to quantify how that works. It begs the following questions: How deeply rooted is the symbiosis between management, leadership, and corporate culture? Is it possible to separate the two, and if not, how can you ensure that you get the results you expect from your team?

The truth is that good management and leadership teams not only set the bar for corporate culture but also exist to facilitate it. Whether it's direction, financing, or planning, a leadership team must choose the right people and give them the necessary tools to get the job done well.

To follow are six core components that any leader can leverage to their benefit to achieve the high‐performance culture they want: Purpose, Value, Behaviors, Recognition, Rituals, and Cues.

Purpose

Human beings are always searching for purpose. Many successful personal development coaches talk about the significance of your why. It is one of the most important driving forces of a human's behavior.

It's not only modern‐day life coaches who talk about purpose and it’s by no means a new concept. Napoleon Hill wrote one of the most prevalent books about success in 1937, with a personal purpose being one of the things he recognized as a necessity to succeed.

Hill's view on purpose was ...