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Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses ... And How You Can Too by Bernadette Schwerdt

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CHAPTER THREE PLANNING

Don't let good be the enemy of great.

Russian saying

Want an online business but can't get started?

We've all heard it. Maybe you've even said it. It's the cry of the ‘I woulda-coulda-shoulda' brigade:

  • ‘I had that idea ages ago.'
  • ‘That was my idea!'
  • ‘I could've done that.'

Which begets the question, ‘Why didn't you?'

We're all given the same amount of time in every day, yet some of us just seem to have a knack for squeezing more from it than others; for achieving our goals in spite of the fact we have [insert preferred excuse here: multiple children, no money to invest, no contacts in the business, no experience, no time, no family support, no education] …

Planning is the key to success and by putting in some of these basic steps you'll find your business unfolding faster than you ever thought possible. But first, let's look at some of the reasons why most people fail to even get started.

What's stopping you from getting started?

There are dozens of reasons why people fail to succeed in business, but taking too long to start is one of them. Here are the top four ways we sabotage our businesses before we've even started.

1. We focus on the wrong things

I was curious as to what holds entrepreneurs back from fulfilling their potential, or from taking the idea from a thought to reality. I asked Kate Morris, founder of the online beauty store Adore Beauty, what mistakes she sees would-be entrepreneurs make that stop them from getting started.

Kate: ...

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