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Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses ... And How You Can Too by Bernadette Schwerdt

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PREFACE

Being an ‘online entrepreneur' means different things to different people but for me, the definition that sums it up in its purest sense is ‘one who identifies a need, any need, and fills it using the internet as the main means of promotion'.

Creating an online business that sells to a global marketplace 24/7 can be intoxicating and when those first few sales arrive, it becomes quite addictive. I can still vividly recall that moment when I launched my online business. It was June 2006 and my online entrepreneurial journey had just begun.

How to make money in your pyjamas

Date: June 2006 Time: 9:17 am

The baby's napping. I'm in bed, eating Vegemite toast and drinking coffee. I fire up the laptop and check my email. My new website's been up for two days and overnight two people have bought my home-study copywriting course. One thousand, six hundred dollars went into my bank account while I slept. I forward the email receipts to my virtual assistant and she dispatches the packages to their new owners, triggering the auto-responders that will take care of all client communication for the next few months. Automation heaven! I sweep the crumbs out of the bed, put my mug aside and snuggle down to catch up on the sleep I lost tending to a newborn the night before.

I had hoped my new website would work, but really — seriously — would anyone buy my home-study course sight unseen, without even knowing me, without even so much as sending an email to check that I was real? Would ...

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