Secrets of Power Negotiating

Chapter 61Other Forms of Power

Apart from the nine forms of power that I taught you in the previous chapters, there are other things that can give you power, such as the power of risk sharing. You can have power over the other side if you convey to them that others are sharing their risk. This is the power of a syndicated investment—the more people you can get to invest the easier it is to get others to sign up.

If I asked you to bet me $5,000 to my $20,000 on the flip of a coin, you ought to be eager to take the bet. I’m offering you four-to-one odds on two-to-one chance. (Professional gamblers will tell you that it doesn’t matter what you bet on, as long as the odds are better than they should be.) However the risk of losing $5,000 on the flip ...