9CONFIRMING YOUR CREDENTIALS
This story was told to me by a friend. I can vouch for its accuracy, amazing as it sounds.
My friend is in her forties but looks a bit younger. Still, she’s got a few gray hairs here and there (I know she won’t mind me saying this, because it’s essential to understand the story that follows). She and a friend of about the same age went into a bar in a little town in New Jersey, where they happened to be staying.
Her friend ordered a beer, and Jessica (not her name) asked for a cocktail. This is where she started to get the sense that maybe they do things a little differently in Jersey.
“Can I see your ID?” the server asked.
Jessica was a little bemused. She hadn’t been carded in, oh, probably 10 years. Still, she ...
Get Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.