CONCLUSION
In the trial scene of Lewis Carroll’s Alice’s Adventures in Wonderland, the White Rabbit reports the finding of some verses that may have a bearing on the case of the Knave who stole the tarts.
“Read them,” said the King.
The White Rabbit put on his spectacles. “Where shall I begin, please your Majesty?” he asked.
“Begin at the beginning,” the King said, very gravely, “and go on till you come to the end: then stop.”
There’s some good advice for authors there. As any writer will tell you, the hardest part of writing a book is beginning it; the second hardest part is stopping.
This seems like a good place to stop. We’ve talked extensively about the difference between selling a product and selling a service, and we’ve reviewed a lot of ...
Get Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
