Chapter 8

Case Study: A Bold New Approach in Awareness and Education Meets an Ignoble Fate

Introduction

Here is a case study on the launch of a powerful, unique, and comprehensive awareness and education program for a global entity, which we will refer to as “Entity X.” In the course of the case study, we will articulate the essential components of an effective and economical program, and explore some of the critical issues involved in developing it, rolling it out, and institutionalizing it.

Of course, this story is both a case study and a cautionary tale. Indeed, if you follow this recipe you will soon find out if your executive team is really serious about changing the corporate culture and making security an integral workforce value, or is making ...

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