Chapter 3. Building Relationships with Web 2.0
This chapter includes the following topics:
• Demolishing Communication Silos
There’s no question the financial services industry, tarnished by the recent economic crisis, has put a renewed focus on customer relationship management and image restoration. Some organizations are betting Web 2.0 communication tools are the key to regaining their customers’ trust and earning new business. Many are also realizing how important these tools are for making a meaningful connection with current employees and boosting their morale and productivity. Others already sense Web 2.0 technology will likely play an important role in attracting and retaining financial talent in the near ...
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