Chapter 7. The Consumerization of IT

This chapter includes the following topics:

• Talkin’ ‘bout an Evolution

• Blame It on the Music

• More Than Just Smartphones

• Consumerization: A Pull and a Push

• Safely Consumerizing IT

The phrase “I want my MTV” defined a generation part Gen X, part Gen Y. Now, that same group—all grown-up and entrenched in the workforce—is shouting out another demand ignited not just by personal desire, but also the want and need for greater productivity and connectivity in all aspects of their lives: “I want my iPhone.”

This growing chorus—that includes the voices of many others on both sides of the MTV Generation, those born between 1975 and 1986—signals a major shift toward the consumerization of IT. And this movement ...

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