How Security Has Changed in the Recent Past

In the past, companies concerned themselves with the nefarious actions of hackers and corporate espionage activity. A relatively small but highly skilled group could represent a major threat to the operation of any size business. Today, anyone with a connection to the Internet and a proverbial “axe to grind” can cause irreparable damage to even the most beloved of brands. The types of attacks a company faces has evolved from purely technical hacking attacks to include attacks on brand image and corporate reputation. The casualties have been many and include The Gap (public derision over the new logo), Southwest Airlines (negative outcry resulting from kicking Kevin Smith, the actor/director, off a plane ...

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