The Community Manager: Defining and Implementing

The Community Manager is a new type of position that ties a company to its community of consumers and fans. Human resources should work with Marketing to develop this new job function and define its responsibilities. The role lies at the intersection of the community and the company, sometimes sitting in between the proverbial rock and a hard place. In other words, the Community Manager has the vital function of listening to the community and bringing messages back to the company—with the objective that the company will note and deal with the issues brought to light in these messages as well as responding to and engaging with the community according to the company’s strategic objectives.

To carry ...

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