Training

One of the better training strategy implementations is employed at Intel. Bryan Rhoads, Senior Digital Strategist at Intel, has implemented a strategy that is based on the Intel Social Media Guidelines (http://www.intel.com/sites/sitewide/en_US/social-media.htm). He also provides training in how to use social media for business results and employees’ responsible use of social media. Intel created the Social Media Center of Excellence, which is a diverse team of Legal, Marketing, PR, and Web Communications experts who together create training across social media platforms.

As opposed to employees who are specifically assigned community management responsibilities, other employees must follow another set of guidelines. Although similar ...

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