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Securing the Clicks Network Security in the Age of Social Media
book

Securing the Clicks Network Security in the Age of Social Media

by Gary Bahadur, Jason Inasi, Alex de Carvalho
October 2011
Intermediate to advanced
368 pages
9h 3m
English
McGraw-Hill
Content preview from Securing the Clicks Network Security in the Age of Social Media

Social Media Security on a Limited Budget

So what can a small business do on a limited budget? The answer is the same as what they do to market their products: access free resources! Free or inexpensive resources are available that can help the small company monitor the impact of their social media campaigns, whether they engender positive mentions or negative attacks against the brand name or perhaps even instigate hacker attacks. Recall from Chapter 3 the example of the hacktivist group “Anonymous,” which was incited to attack and disrupt business for MasterCard based on the credit card company’s refusal to process donations to WikiLeaks. If a campaign results in negative mentions, or an ex-employee makes derogatory comments about you or your ...

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Publisher Resources

ISBN: 9780071769051