Social Media Security on a Limited Budget

So what can a small business do on a limited budget? The answer is the same as what they do to market their products: access free resources! Free or inexpensive resources are available that can help the small company monitor the impact of their social media campaigns, whether they engender positive mentions or negative attacks against the brand name or perhaps even instigate hacker attacks. Recall from Chapter 3 the example of the hacktivist group “Anonymous,” which was incited to attack and disrupt business for MasterCard based on the credit card company’s refusal to process donations to WikiLeaks. If a campaign results in negative mentions, or an ex-employee makes derogatory comments about you or your ...

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