How JAG’s Doing
Our fictional company, JAG, has also come a long way since the beginning of the book. When JAG first evaluated itself on the H.U.M.O.R. Matrix, the company rightfully rated itself as performing poorly in all the areas. With regards to social media, the company had no policies, was not protecting their intellectual property, had not allocated budget or resources to social media, had no tools or systems in place, and were not monitoring relevant mentions online. Not only was JAG unprepared to deal with any situation that might arise, it was not even dedicating any time to understanding which opportunities social media could have afforded its business. Issues ranged from hiring people to understanding the company’s competitiveness ...
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