Security and Loss Prevention, 5th Edition

5

Internal and External Relations

KEY TERMS

• internal relations

• external relations

• customer driven

• value added

• marketing

• market segmentation

• target marketing

• return on investment

• intranet

• designated spokesperson

• prosecution threshold

Objectives

After studying this chapter, the reader will be able to:

1. Define internal and external relations.

2. Explain methods of marketing security and the value of marketing.

3. Discuss internal relations.

4. Explain how an intranet and e-mail can assist security.

5. Discuss external relations.

6. Explain how to work with the media.

7. Debate the issues of prosecution.

8. Debate the issues of loss prevention attire.

Internal and External Relations

This chapter explains why it is so important ...