Appendix
Sample Questionnaire
Throughout this book, I highlight how important it is to know the culture of your organization, business drivers, stakeholders, and more. That is easy to say, but hard to accomplish. I have been developing and refining the questionnaire in this appendix for close to a decade. It provides a structured framework to collect information. Though a great deal of the information might appear to be basic and obvious, documenting it is still a critical task.
As I mention in Chapter 9, start with a single awareness program to work out any kinks in the program. If this is your first time through, you should just collect for the entire organization any information intended for a single awareness program. ...
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