March 2007
Intermediate to advanced
336 pages
9h 10m
English
McKinsey has developed a strong, fact-based culture . . . many alumni are surprised at the lack of concrete data analysis in their new organizations.
—Ethan Raisel and Paul Friga, The McKinsey Mind
The discipline of measurement underpins many of society’s most revered professions. Young physicists, chemists, and engineers are indoctrinated into science at an early age through the “scientific method”—a controlled and well-defined process for exploring and proving theories about the natural world. When the scientist is investigating a phenomenon, the method requires the scientist to:
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