Chapter 3. Are You Easily Understood?
COGNITION IS THE PROCESS of knowing. Based on patterns and experiences, we learn how to understand the world around us: What happens if I push that? What does this color suggest? Cognitive science studies how people know things, and aesthetics play a critical role in cognitive processing.
Which of the two examples below is clearly a button? And why?
Here, aesthetics communicate function. The example on the right resembles a physical button. The beveled edges and gradient shading remove any doubt about its purpose. These are perceived affordances—cues that communicate how a user can, and should, interact with ...
Get Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
