Chapter 25. Only the Beginning

BY THIS POINT, I suspect you have lots of ideas you can apply to your work. But how do you pull all of these ideas together? What do you prioritize?

The aim of this book has been to inspire lots of creative ideas—ideas based on human behavior—that you can apply to your Web sites and applications. I’ve tried to share examples in both the physical world and in online or mobile contexts, so that the focus is on these timeless patterns of behavior rather than on any particular example.

It would be easy to start throwing some of these ideas at your work to see what sticks. But this might not be the best approach, especially considering that some of these principles work best when used together.

As BJ Fogg advocates, ...

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