Seeding Innovation

Author's Note

DEAR READER,

If you have this book in your hands, you've decided to be part of the solution. Thank you.

There are so many titles this book could have had: Atomic Courage, A Smarter Future, Creating Solutions, Catalysts for Change, Informed Leadership.

In Silent Spring, Rachel Carson warned us what would happen if we didn't address our toxic systems. The World Bank recently did the same in a report called “Detox Development: Repurposing Environmentally Harmful Subsidies.” The data shared in Seeding Innovation, The Path to Profit and Purpose in the Twenty-first Century proves Carson's words true, with the help of entrepreneurs, innovators, thought leaders, the World Bank, and other asset managers. It also highlights the important role that women and whistleblowers play when it comes to change. As our clean air, clean water, clean soil, and biodiversity are depleted, we find ourselves in deep need of a diverse array of talents and innovative skill sets. As the European Central Bank shares, nature and our economies depend on it.

In April 2023, I was meeting with a friend who shared his concern about the world his kids are inheriting. I said, “Someone needs to write a business leadership book on best practices that protect our kids' futures and the planet, that inspires people to participate in the solutions.”

Two days later, an email appeared in my inbox from a senior editor at Wiley Publishing: “Hello Robyn. My name is Brian. I'm Sr. Editor at Wiley publishing. I'd ...