Introduction

GROUNDHOG DAY

Early in her career as a corporate trainer, Jamie Remsberg, one of my cofounders at Next Element, was in Minnesota delivering back-to-back leadership trainings for a school system. She was training the Process Communication Model® (PCM), a behavioral communication model that teaches people how to assess, connect, motivate, and resolve conflict with different personality types. She delivered the same curriculum over and over for multiple groups within the school system. She said it was like Groundhog Day. By the end of the first week, Jamie was exhausted.

Two things about PCM make it difficult to train well. First, it focuses more on how people communicate than what they say, so the behavior of the trainer is being ...

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