Chapter 3. Information Technology Is Too Complicated

  • Simple is elegant and effective

  • Like TV, IT should be invisible

  • IT professionals need to focus on the customer—not the technology

The operating manual for my cellular phone is 83 pages long.

This “telecom instrument” has features I never imagined I would find on a telephone—a personal phone directory, a call timer, a short message service, enhanced voice privacy, and a “scratch pad.” There's a wheel on the left side that controls the features, but consistent with this technology-run-amok appliance, the wheel is not called a wheel. Instead, it's called a “jog dial navigator.” The manual is filled with lots of incomprehensible terms like that. I can't call the company's Help Desk because we don't ...

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