Seizing the White Space: Business Model Innovation for Growth and Renewal

ACKNOWLEDGMENTS

I have been pondering the question of business models and business model innovation almost since I began Innosight with my friend and colleague Clayton Christensen nearly ten years ago. In a meeting Clay had with former Intel CEO Andy Grove in 1999, Grove rightly pointed out that disruptive threats came inherently not from new technology but from new business models. Since then, we have realized that disruptive innovation and business model innovation were opposite sides of the same coin. But that led to the questions: What really is a business model? and How do you create a truly new one? The words business model innovation have been bandied about, particularly since the Internet boom of the late 1990s, but no one had come up ...