Part Two
When New Business Models Are Needed
It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
—Charles Darwin
Imagine you are a Formula One race car driver. You have been racing an extremely sophisticated, fine-tuned machine on the streets of Monaco for years. You’ve applied breakthrough innovations in engine and suspension technology, radical new tire designs, and myriad other improvements to make your vehicle the best, most cutting-edge platform possible. You continually work to refine your competitive strategy and on-course tactics for winning races, and you have consistently collected the checks and trophies that victory brings. You’ve built a successful and profitable ...
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