CHAPTER 5
THE PROFESSIONAL GAME
… In which we bust the myths on what work is, where and how we should do business, and look at the conflict between professionalism and price.
WHAT SHALL WE DO NOW?
This is all leading us to the great enterprise opportunities and the choices we need to make. Before we go into too much detail, perhaps we should take a moment to clear the decks and square some things away.
To become successful we must explore opportunities, be aware of threats, and exploit the world as it is. A great business guru (in truth, actually, a number of great business gurus have said the same thing) said that there are only really three ways an enterprise can succeed. The first is remarkable excellence, second is a niche, and third is ...
