CHAPTER 7
A CUNNING PLAN
… In which we discover that work is something we have to get paid for and how we can achieve real value for ourselves, our enterprise, and reap the benefits of a bit of positive pessimism.
SOMETHING IN THE WOODSHED
Now we can turn our attention to the coffee table builder. This is the enterprise that can make or do things without apparently needing customers. The taxi doesn’t move or work until it has a customer. The coffee table builder has decided that what the world needs is more coffee tables (or brilliant water saving devices, or sausage rolls, or home grown cabbages, or books on business!). I think shops may also be coffee table makers by proxy in as much as you will end up with stuff that costs you time and effort, ...
