CHAPTER 14
THE PROFESSIONAL APPROACH
… In which we see the benefits of a professional approach, and we dissect our enterprise and use the example of Fred to find which bits work and which don’t.
A PROPER HAIRDRESSER
Years ago, on one of my courses – a self-employment seminar – I had a woman who was a truly fabulous hairdresser who had worked in the capital’s top salons. For various reasons, she had found herself without a job and also without much money. The solution was to take the tools (scissors and a hairdryer) and go round to peoples’ homes where she did a great job. What great job is that, then? “Why,” I hear you reply, “doing peoples’ hair, of course.” Ah, but here’s the rub. One day, one of her customers said, “Don’t come next month, ...
