18 Explaining the value of SSI to business

John Phillips

To realize the true potential of Self-Sovereign Identity (SSI), we need to be able to explain the value that SSI represents to organizations and people. We need to provide a compelling, understandable, and truthful account of what SSI can mean, so our audience sees the value in it for themselves. This is as essential to SSI’s success as the technology that underpins it. We selected this as the first chapter in part 4 because it provides guidance on how best to communicate the value of SSI to business leaders. It is also important for technologists, who can use these ideas to better understand business goals. The author, John Phillips (of 460degrees, based in Australia), speaks from experience—he ...

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