Chapter 3. The Pictures

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Pictures at a Glance

Just about any auction can use at least one picture. On the most obvious level, pictures enable potential buyers to see what you’re selling. That may not be important if you’re selling something whose appearance doesn’t matter all that much—computer cables, for example. But it’s critical for collectibles, clothes, artwork, furniture, and so much more. Your listing description may say, “Very cute poodle ashtray,” but a photo will say it even better.

Pictures can also show flaws, wear and tear, and other traits that affect an item’s value. The phrase “a few minor scratches” means one thing to Oscar Madison ...

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