Chapter 4. Text and Formatting: The Look of the Page
Words that Sell: The Process of Text
An old saying goes, “A picture is worth a thousand words, but it takes words to say that.” A newer saying goes, “Pictures are optional on eBay auctions, but words aren’t.”
You get the idea: Pictures are important, but it’s the text you write that enables other eBayers to find your auction and inspires them to bid.
Where text is concerned, you have a few jobs, each different from the others. First assignment: the item title. Write a phrase that snares people who are using eBay’s search feature to locate items like yours, and do it in 55 characters or less. ...
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