FOREWORD
Are you a senior executive charged with delivering aggressive revenue growth? Are you a team leader of employees with diverse areas of expertise and varying levels of skill? Are you on the front line and preparing yet again to answer the dreaded “How are you different?” question from a new prospect, when you know in your heart that the intangible rather than the tangible is what sets you apart? Are you skeptical about the notion that there is any new ground to be covered on how to improve sales results when that book has literally been written thousands of times? If your answer is yes to any of these questions, then Sell Like a Team is a must read.
By way of background, I have spent 25 years in the service industry and can honestly ...
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