Chapter 7

Change Your Reviews

Joining the Conversation

Reviews are powerful and only getting more so every day. Not only has the review process become integral to sales, but it’s quickly becoming one of the major ways that people search online for businesses.

Typically business reacts to reviews in two ways:

1. Ostrich style. If I don’t see the reviews, they don’t exist.

2. Control-freak style. I’m gonna manipulate the reviews by gaming the system.

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And here is where the ultimate opportunity presents itself. By becoming part of the conversation that exists with or without you, reviews become a tremendous opportunity to:

Get noticed. The number-one ...

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