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STORYTELLING AFTER THE SALE

JUST BECAUSE YOU’VE closed the sale doesn’t mean the need for storytelling has ended. Top salespeople continue to use storytelling after the sale in three primary ways: to deliver service after the sale, to generate loyalty, and to summarize the sales call. Let’s talk about all three.

SERVICE AFTER THE SALE: “WHAT’S WORKED WELL IN THE PAST” STORIES

First, depending on the type of product or service offered, many times storytelling can help your existing customers make better decisions about how to use what they’ve already bought from you. And it’s obviously in your best interest to help them do that so they become ...

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