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CHOOSING THE RIGHTSTORY TO TELL
SO, HOW DO you come up with the right story to tell? Now that we’ve discussed the most important components of a great story, we’re in a position to know what we’re looking for.
STEPS IN STORY SELECTION
Step 1: Define your objective—What do you want your audience to think, feel, or do as a result of your story?
Step 2: Look for a relevant success, failure, or moment of clarity surrounding that main idea.
Step 3: Make one up—This is if you strike out otherwise. Just make sure your audience knows you’ve made it up.
Step 4: List and choose—Pick the story that best delivers the main message. If all deliver it equally ...
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